You’ve made a budget and stuck to your spending goals, but few things seem foggier than learning how to take the next step into financial savvy. How do you start to make your money work for you?
The secret lies in a concept you may have heard of: opportunity cost. In short, opportunity cost is the benefit you give up by choosing one option over another. Your personal finances are a place where opportunity costs can hide, and you might pay the price simply by being loyal to the wrong accounts. For instance, traditional banking is notoriously lazy. Most big-box banks pay a meager 0.01% interest—essentially nothing. They bet on the fact that you’ve become used to the status quo and assume that your loyalty is a given. By keeping your direct deposit in a traditional account, you aren’t just "parking" your money; you are actively paying the difference in lost interest every month.
The OnPath Advantage A standout example is OnPath Credit Union’s Rewards High-Yield Checking. This account offers a 6% APY (Annual Percentage Yield) on your balance. There are no monthly fees and no minimum balance requirements. To qualify, you simply swipe your debit card 15 times a month and log into the mobile app once. At first glance, 15 swipes might seem like a barrier, but if you consider an average week, most of us hit that without even thinking about it. Between grocery runs, a morning coffee, a fast lunch – everything adds up quickly. Partnering your normal routine can be the key to unlocking an extra 6% return.
How can OnPath offer this? Unlike big banks, credit unions aren’t beholden to outside shareholders. They return their profits to their members in the form of better rates. Moreover, a big bank typically has a marketing budget the size of a small country’s GDP. They have branches on every corner. There is little incentive for them to offer great rates. Conversely, a credit union sees high rates as a service they can give back to their members.
The Math: Let’s look at the numbers if you were to maintain an average balance of $5,000 over the course of a year:
By staying with a big-box bank, your "opportunity cost" is $299.50 in lost wealth every year. Furthermore, because interest is paid monthly, you benefit from compounding—earning interest on your interest.
The Bottom Line Beyond the dollars and cents, this is a psychological win. Seeing that interest deposit on your monthly statement reinforces your positive habits. Financial success doesn’t have to be about making complex investments. Often the simplest habits pay the biggest dividends.